Firstly the viral content network that I started working on last year slowly developed into a viral video search engine (viral sauce), and now part of another project I have done some work on, (Team Rubber's viral campaign management system) has split off into a dedicated viral ad publisher system.

To help with our launch, I was involved in creating some simple video tutorials for webmasters. The videos cover a range of topics, including using videos for SEO (one of mine). I'll post links to more of these videos in the coming weeks.

Today, though, I'm going to share one of the other videos I created, and the one which seems to be most popular so far.

(I'm always a little nervous about doing voiceovers for videos, I'm not sure that my voice comes across well - but feel free to give me any comments to the contrary, hint hint)

This video has a quick look at some eye-tracking studies available online, and then suggests how viral video ads can remove the "banner blindness" effect. The Basic idea is that users are trained to look at the content on your page, and to ignore the ads. When you start to use viral content as your actual page content (since viral content is designed to be interesting in itself), the user continues to look at the page content, but this time it is the content that is pulling you in money.

I also cover why this is not like "paid links", the system that Google is picking up on as spam. Enjoy...